Atari is building a blockchain ecosystem within the NFT gaming cryptocurrency space with the industries largest names. They have recently announced their partnership with Polygon, formerly known as MATIC(link). Zed Run, OpenSea, Decentraland, and Ethverse are all being built on Polygon to name a few. Also, Atari in minting NFTs on Wax (link) and supporting Kick Off in the Enjin Multiverse (link). Partnerships with Polygon, Wax, and Enjin position Atari for the NFT gaming takeoeevr.
Additionally, Atari is making great partnerships within the virtual and augmented reality spaces. Sandbox is a major partner for Atari, and is listed in their public filings in France. Sandbox will feature a virtual Atari theme park (link). Animoca brands owns Sandbox, and is also invested in CryptoKitties, F1 Delta Time, and NBA TopShot (link). Along with Sandbox’s virtual world, Atari has also recently opened a headquarters and casino in Decentraland (link). This casino is being built through a partnership is with Decentral Games. Decentral Games is backed by the largest Bitcoin fund: Grayscale Investments LLC (link). These virtual worlds will offer Atari the opportunity to reach all corners of the blockchain gaming ecosystem.
Finally, Atari not only recognizes future growth in the virtual space, but also outside of our own homes. eSports is booming not only for players, but also spectators. In the first quarter of 2018, spectators spent 17.9 million hours of viewership, and Fortnite had earned $296 million revenue (link). Atari Hotels are being built across the United States, including Las Vegas, with a goal to capitalize on this growth (link). Their partner in this venture is GSD Group, and their CEO is Shelly Murphy. Shelly Murphy also is the Foundation Chair for Steve Wozniak’s Woz Foundation, and both groups are working together to bring the Atari Hotel vision to life (link). Also at home, Atari’s new VCS platform will challenge gaming consoles, cable boxes, and family computers. Not only will we be able to stream our favorite movies, play the best games, but also browse the internet as ease (link).
Atari is currently building the eSports NFT gaming infrastructure for future success. This includes partnerships across the gaming blockchain ecosystem, as well as partners operating virtually. They are leveraging their future hotels, and at home entertainment, to encourage viewership to coincide with growing active users. Soon, Atari will again be a common household name and entertainment powerhouse.